What Life Stages are Your Customers?

What Life Stages are Your Customers?

Insurers and Wealth Managers have long aspired to segment customers based on their life stage. Big Data can finally make this happen by Ai Meun Lim, Chief Product Officer, Percipient, and Dr Shidan Murphy,  Senior Data Scientist, Angoss Software Corporation...
Data is the new oil | 5 May 2017

Data is the new oil | 5 May 2017

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Banks, Declutter Your Data Architecture!

Banks, Declutter Your Data Architecture!

Banks do not need to be wedded to complexity, says Navin Suri, Percipient’s CEO  Marie Kondō’s bestseller, The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing, is sweeping the world. Her message that simplicity pays off applies as...
Packing Real Punch Into Customer 360s

Packing Real Punch Into Customer 360s

In marketing circles, the buzzphrase for the first quarter of 2017 was Customer Data Platform (CDP). Although coined in 2013, it was Gartner’s decision in July 2016 to introduce this as a new industry category within its digital marketing “hype cycle” that has given...
Open Banking is Happening, Folks!

Open Banking is Happening, Folks!

On February 2, 2017, the UK’s open banking ambitions took a step closer to reality when the Competition and Markets Authority (CMA) issued its final order for the implementation of open banking reforms. The final order sets down a strict one-year time frame for nine...