What Life Stages are Your Customers?

What Life Stages are Your Customers?

Insurers and Wealth Managers have long aspired to segment customers based on their life stage. Big Data can finally make this happen by Ai Meun Lim, Chief Product Officer, Percipient, and Dr Shidan Murphy,  Senior Data Scientist, Angoss Software Corporation...
Data is the new oil | 5 May 2017

Data is the new oil | 5 May 2017

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Banks, Declutter Your Data Architecture!

Banks, Declutter Your Data Architecture!

Banks do not need to be wedded to complexity, says Navin Suri, Percipient’s CEO  Marie Kondō’s bestseller, The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing, is sweeping the world. Her message that simplicity pays off applies as...